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Brands and retailers can leverage this shopper behavior to be advantageous for brick-and-mortar stores.
Best practices to get the most out of the priceless data that retail brands collect.
The old adage “a picture’s worth a thousand words” continues to hold true, whether you’re looking at the sales and marketing world.
Developing a great rapport with retailers and getting them to act as brand ambassadors for your product is critical.
A short video that shows how to collect and nurture the right data that leads to business-improving decisions.
For our latest Outside Experts series post, we sat down to discuss category management with Daniel Lohman.
Infographic showing best practices to help ensure that you're collecting the right data and getting the most out of it.
Many brands use mystery shoppers to help them research how their product is performing in stores.
Businesses benefit from real-time data usage throughout the company, especially when it comes to business agility.
I have decided to share my own experience working in the male-dominated tech world.
Mobile device use continues to rise, with 1.8 billion smartphones and 195.4 million tablets sold in 2013, according to Mobiforge
More and more retail brands and marketers are turning to data scientists to parse their diverse data sets and provide actionable information.
In order to be a front-runner among endless competition, real-time data collection is crucial.
Whether merchandisers, marketers or brand ambassadors, the ultimate goal is to improve your brand presence and drive sales.
Your field team is on the front lines as merchandisers, marketers and brand ambassadors.
A retail data collection tool makes it easier and faster to collect the data you need, cutting your travel costs and increasing field team efficiency.
Proper retail management and optimal retail execution strategies are vital for most brands.
The top CPG companies put an emphasis on field team management via retail data collection to get more value from their reps.
In order to best serve the retail world, we keep up with the constantly changing industry by following trends, news and developments.
Field team management can be complex. First, you need skilled, responsible employees to handle mobile retail data collection.
Consumer product companies must constantly improve their retail execution in order to win the battle for shelf space.
Employees should feel trusted and valued, by both employers and their company as a whole.
We surveyed several brands that are winning the shelf space battle for their top tips and tools.
For the second post in our Outside Experts blog series, we spoke to Leslie Prevish, a skillful, practiced marketer.
Several retail brands and distributors are using mobile data collection and retail execution apps to build stronger in-store retail strategies.
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