Beer, Wine, and Spirits

We’re reimagining how top beer, wine, and spirits brands grow market share.

We’ve helped mobile workers across 6 continents complete 500,000,000 business-building Missions in the field.

Proudly Serving:
  • Wine
  • Spirits
  • Beer
  • Craft
  • Suppliers
  • Distributors
  • Field Marketing

Improve Execution

  • Manage execution of key tasks in the field & track attainment with our alcohol merchandising app
  • Collect real-time field data with live photos
  • Improve sell-through rates by using the tool to inform orders, product education, pricing & negotiated buys
  • Create filters & set up email alerts to know instantly when something’s wrong
  • Resolve issues faster with one-click email resolution
  • Reduce time spent reporting & increase time selling
  • Segment & prioritize account activity
  • Analyze location history to track issues & progress
  • Track & optimize multi-brand portfolios
  • Track competitor behavior & pricing
  • Increase front-line engagement & reduce turnover
  • Ensure consistent consumer experiences

Ensure Compliance

  • Demonstrate promo & display compliance for suppliers
  • Track rep productivity & accountability with timestamped and geotagged reporting
  • Track routing, attainment, reporting & gap reporting
  • Upload merchandising expectations, planograms, and sales materials to each Mission
  • Enable teams to maintain productivity at all times with offline capability
  • Establish permissions to segment & protect data
  • Create reports for multiple audiences quickly & efficiently
  • Text images from the app to decision-makers
  • Download photo galleries for C-Suite reporting

Drive Sales

  • Ensure & confirm successful go-to-market promotions
  • Incentivize & reward sales behaviors
  • Track & grow display, facings, shelf, cold box, tap handle, back bar, & menu share
  • Conduct efficient gap analyses
  • Capture accurate snapshots of store set sizes, space available, store formats & layouts
  • Gain visibility into independent accounts where no POS data is available
  • Define what exists in-field, at which locations, when, to make better-informed business decisions
  • Identify opportunities in accounts with high sell-through rates or additional available space
  • Monitor and coach reps by region, brand, location, or team
  • Send push notifications to mobile workers & keep important alerts in front of your team
  • Improve relationships & track notes, contacts, and reminders with our light in-app CRM
  • Sync with Salesforce
  • Win the mindshare of field reps & increase their time to sell
  • Build relationships with buyers & retailers
  • Complete comp shops & analysis faster to make nimble adjustments

How It Works

Kayley, a sales rep for Lucky’s, reviews the Mission and sees an automated location list that identifies which of his accounts from the pre-plan is closest to her current location. She visits her first off-premise account and begins the survey. It’s geotagged and timestamped, giving Michael visibility into her productivity.


Kayley reviews the pre-plan and incentives sheets attached to the Mission, adjusts her displays, takes live pictures of seasonal promos, confirms placement of top-selling products, and captures competitor pricing and activity across sets. She completes his Mission quickly and spends time with the store owner, educating her about new SKUs available for the spring rosé season, adjusting her current order based on strong sell-through rates, and gathering market intel.


Kayley receives a new Mission from Michael to add product to two displays and increase POS signage. He requests additional competitor pricing for a planning meeting he has at 9:30; he’ll use the information to adjust pricing.


Kayley corrects the displays and opens her mobile reporting to track how she’s performing toward her incentives. She’ll follow the same process at the next 6 stores she visits. Before, she only had time to visit 3 locations after entering her paper notes into a spreadsheet and manually submitting individual photos via email.


It’s month-end and Michael, a District Sales Manager for Lucky’s Liquor Distributors, needs to alert his field team to the key accounts that still need to be surveyed to meet their goals and incentives.  He pulls a GoSpotCheck report for a daily pre-plan and sends his team a survey, called a Mission, which they pull up in their app upon receiving a push notification.


Michael gets an alert that Kayley has collected new information. He goes into the GoSpotCheck reporting platform to analyze his findings. He’s looking for compliance on merchandising, signage, & case stack volume on featured promos.


Michael reviews his Insights Dashboard to see how the full field looks, downloads photos of top displays to share with his suppliers, and includes a report confirming full compliance at every location for the promo. What used to take days to compile is now done in a few clicks.

Prior to using GoSpotCheck, our field personnel would do a blitz, record everything on pen and paper, and the results would then be rolled up into an Excel file; we were trying to find visibility into the marketplace, improve display execution, and get clean, actionable data... Using GoSpotCheck data that showed menu location, we were able to see a lift in depletions which translates into more sales. In order to measure a lift as a result of execution on the ground, GoSpotCheck is invaluable.”

To be able to portray how we’re doing in the marketplace in real time didn’t exist before GoSpotCheck. I don’t want to oversimplify it, but it is one of the best business decisions we’ve ever made.”

Perry Brown
Vice President at Terlato Wines

Learn More ›

Implementation Services

Your dedicated Delivery & Activation Team configures and implements our app with you. We provide user training, Mission set up, report formatting, API integrations, and more.

Customer Success

Your dedicated Customer Success Manager learns your goals, analyzes your Missions, and provides powerful insights to grow your business.

Live Support

We offer live support, 7 days a week, from Denver, CO to ensure your team can always do great work.

API Integration

Our API offers seamless integrations with Salesforce, Tableau, CRMs, ERPs, Inventory Management, Brokerage, HR & Work Order Ticket Systems, IRI, Nielsen, depletion and other syndicated data. We fit seamlessly into your digital ecosystem.

SSO Enabled

We have full Single Sign On (SSO) functionality and robust role & permission features to ensure strong data governance.

Data Encrypted

We provide data encryption in transit and at rest, SCIM provisioning, and are GDPR compliant. Our uptime is 99.9%.

Ready to reimagine how your mobile workforce works?

Let’s power profitability from the field together.