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Data rules the business world, from your company’s hiring processes to the sales funnel.

In only two years, the big data environment has generated 90 percent of today’s information, according to IBM. Accessing real-time data becomes increasingly important in a world with a focus on dynamic websites, traffic evaluation and data analysis. The big data world is shifting from gathering data and slowly finding the value, to creating actionable insights out of data as it is collected. Leveraging data in real time is the most integral part of staying competitive in today’s business landscape.

The Business Benefits of Real-Time Data

Businesses benefit from real-time data usage throughout the company, especially when it comes to business agility. In an analytic environment where it takes days, weeks, or even months to look at the data, you may be behind in adapting to a changing marketplace. Real-time data eliminates lag time and creates a more agile organization. Changing trends and evolving technology aren’t a cause for frustration; they’re advantageous opportunities that provide instant information.

Technology constantly alters the business world, and companies who can’t stay ahead of technological trends have to pick up the leftovers of other front-runners. Real-time data analysis helps your company make strategic decisions at the moment of awareness, instead of following in the footsteps of competitors.

The timeliness and adaptability of real-time data also helps companies quickly adjust to new conditions. With the addition of real-time data, your company can use the time previously spent collecting and analyzing data to create better strategy, re-design outdated approaches and increase overall performance.

How Real-Time Data Benefits Field Managers

Usually, in the interest of maximizing productivity, field team members aren’t in constant communication with company headquarters. Retail mobile data collection allows managers to act instantly while considering real-time insights from the marketplace. Data collection parameters may need adjustment to better serve customers, and the company at large.

Real-time data doesn’t provide the advantage on its own, however. The human element is necessary to make sense of all the data, so creating a system that quickly gets information in the hands of users is essential.

What Real-Time Data Optimization Does For Your Business

Ultimately, if the data isn’t improving profits or revenue, it’s not going to last long in a business environment. Real-time data optimization benefits businesses in several ways. Eliminating the delay between data collection and data analysis helps improve productivity, especially if you have tools in place for on-site analysis. This configuration also improves the overall efficiency of retail data collection processes. The quicker data is collected and analyzed, the more work field teams can accomplish.

Real-time data brings plenty of advantages to the table over other data collection and analytics methods. When you arm your company with the right tools to create instant data gratification, you get meaningful, actionable insights without delay. Your business is more agile, your field teams are more productive and your data collection processes are more efficient.

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