The Baja Group, a national restaurant chain known for its casual Mexican-American fusion cuisine, rolled out new digital and print menus, with posters and register POS marketing materials. The kits also came with build sheets for the kitchen with 3 new alternative protein bowls featured in national commercials. Brittany, a GM for Baja, receives an alert she’s been assigned a new survey to complete, called a Mission, from her district field director, Robert. When she begins, it’s geotagged and timestamped.
Brittany takes live photos of the first 5 bowls that go out, temps them with a Bluetooth thermometer for food safety, captures feedback from her line cook and cashier on flavor profiles, and collects comments from customers about the menu. She also audits her bathrooms, entrance, and parking lot for cleanliness before the dinner rush. She completes her Mission quickly and spends an extra 5 minutes sampling the new items and providing product training to her team.
Brittany takes additional photos of the bowls and creates an Instagram Story with customers using the social media best practices 1-sheet.
Robert gets an alert that Brittany has submitted her audit. He goes into the GoSpotCheck reporting platform to analyze his findings and provide coaching.
Robert reviews his Insights Dashboard and emails a link to the photos to his marketing team for their upcoming campaign.
I used to walk around and take notes with a notepad, put my notes in another format before distributing them, attach pictures to the notes... and everything else. Now it’s all in just one place.”
ADQ Director of Concept Support Services at Dairy Queen
Prior to using GoSpotCheck, our field personnel would do a blitz, record everything on pen and paper, and the results would then be rolled up into an Excel file; we were trying to find visibility into the marketplace, improve display execution, and get clean, actionable data... Using GoSpotCheck data that showed menu location, we were able to see a lift in depletions which translates into more sales. In order to measure a lift as a result of execution on the ground, GoSpotCheck is invaluable.”