Matt Talbot, CEO and Co-Founder of GoSpotCheck, sat down with Innovative Retail Technologies to discuss the benefits of real-time data.

Talbot explains that the right data collection tool can provide store-level insights, information about competition, and data points surrounding merchandising and other marketing efforts.

Specifically, Talbot talks about the importance of omni-channel strategy and optimizing retail execution. He addresses one of the fundamental beliefs at GoSpotCheck – that “field service workers have historically been underserved by technology.”

Read more about how mobile data collection is an essential part of the retail industry.

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