Thanksgiving is Big for Boston Market
The Quick Service Restaurant industry, one of the largest segments of the food and beverage industry, includes millions of stores across the world. Boston Market, named Boston Chicken until 1995, is a chain of American QSRs. Headquartered in Colorado, Boston Market is a health-conscious restaurant famous for family-style meals.
Boston Market is known for offering Thanksgiving dishes – like sweet potatoes, stuffing and turkey – all year-around. As such, it’s not surprising that the busiest day of the year for Boston Market is indeed Thanksgiving. Almost 90% of Boston Market’s Heat and Serve orders (the food that is prepared for customers to heat at home) happen the week before or of Thanksgiving. Boston Market has already begun holiday promotions, as evident on their website.
In recent years, the QSR chain has provided food for its customers and retail employees. Last year, Boston Market catered Thanksgiving dinner for over 300,000 workers. On Turkey Day, even the CEO lends a hand.
Real-time data collection is the first step to maintain product consistency and monitor promotional efforts. With a large number of locations across the United States, a common challenge facing QSRs is to align both corporate and franchise stores. The right enterprise software solution helps keep track of cleanliness and brand consistency in-store, while aggregating high-level marketing data.