Showrooming and ROPO are two recent trends within the retail industry that are changing business strategy for brands and retailers alike.

Consumers are using stores as a way to experiment with products, before buying online. Therefore, both e-commerce and physical store locations must be optimized and streamlined. Omni-channel is more important than ever before, because shoppers are making use of several avenues in order to make one purchase. Review the presentation below to learn more.

ROPO and Showrooming from GoSpotCheck

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