Showrooming and ROPO are two recent trends within the retail industry that are changing business strategy for brands and retailers alike.
Consumers are using stores as a way to experiment with products, before buying online. Therefore, both e-commerce and physical store locations must be optimized and streamlined. Omni-channel is more important than ever before, because shoppers are making use of several avenues in order to make one purchase. Review the presentation below to learn more.