Infographic: How to Use ROPO and Showrooming to Your Advantage
ROPO and showrooming are two recent trends that follow the same bottom line: brick and mortar is still an incredibly important component of retail. Consumers are using stores for research, testing and experimentation before making a final purchase decision. Similarly, some shoppers are researching products online, before buying at a physical location. The infographic below explains how ROPO and showrooming can benefit retailers and brands, when leveraged correctly.