Many online retailers are transitioning from e-commerce to brick and mortar.

The addition of a storefront allows potential customers to experience and test a product before purchasing. The design and layout of the stores reflect consumer demands online. Certain elements of in-person shopping, like customer service, retailers can only leverage offline. By using data points surrounding online sales, brands are able to successfully open physical locations, increase revenue and grow their customer base. Read more with our guide to why "The Future of E-Commerce is Offline."

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