Animation: Showrooming and ROPO
Showrooming and ROPO are two trends that recently became prominent within the retail industry. Consumers research online but come in store to test out products and also make a final purchase decision. Investigating online has become an important component of the buyer’s journey and retailers need to understand all facets of customer behavior. Showrooming and ROPO, when leveraged correctly, can be advantageous to your business.