Luxury brands sell an experience as much as a product.
They target a very specific type of shopper with a particular set of expectations, making the in-store experience—both at brand shops and third-party retailers—absolutely critical. Any in-store activity that betrays a promise of quality and service can potentially undo decades of careful brand crafting.
Empowering in-store teams with the appropriate resources to monitor standards of quality is a critical step to maintaining a consistent brand image. Read our guide for tips on ensuring brand guidelines at the store level to protect your luxury brand in retail.