The Cost of Ineffective Merchandising

Feb 13, 2018 in CPG

There’s no denying that poor packaging and mislabeled products lead to lost sales. When packaging is damaged, labels are incorrect, or pricing is outdated, consumers may turn to your competitors.

CPG companies will need to respond to real-time shelf activity and conditions, and incorporate shelf-level economics into their thinking. What technology do you currently have in place that helps you monitor shelf activity and conditions?

Click here to read more on the cost of ineffective merchandising and how to ensure better execution in retail.