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World-Renowned Watch Company Dials Into Data to Increase Brand Consistency and Retail Execution

Mar 4, 2016 in Interview Series, Mobile, Retail

Citizen Watch Company is recognized as a global leader in advanced timekeeping technology. Citizen has remained at the forefront of watch technology since introducing its first Eco-Drive watch four decades ago. Today, they continue to drive innovation by introducing radio-controlled atomic timekeeping and satellite wave technologies to the market. Outside of advanced luxury timepieces, Citizen has embraced technology by partnering with companies like GoSpotCheck. Citizen Vice President of Sales Administration, Heidi Gerritt, took some time to tell us more about how they utilize GoSpotCheck technology.

To download the Citizen Watch Company testimonial in a PDF, click here.


Written by GoSpotCheck

GoSpotCheck is a Software as a Service company that enables brands to streamline their sales and merchandising team’s surveys, audits and reports through mobile data collection. Companies can arm their teams with GoSpotCheck’s mobile app to get real-time information about merchandising, product line performance and competitive research. By structuring data collection and instantly aggregating data, companies can quickly identify issues, spot trends and take action to improve their business.