World-Renowned Watch Company Dials Into Data to Increase Brand Consistency and Retail Execution
Citizen Watch Company is recognized as a global leader in advanced timekeeping technology. Citizen has remained at the forefront of watch technology since introducing its first Eco-Drive watch four decades ago. Today, they continue to drive innovation by introducing radio-controlled atomic timekeeping and satellite wave technologies to the market. Outside of advanced luxury timepieces, Citizen has embraced technology by partnering with companies like GoSpotCheck. Citizen Vice President of Sales Administration, Heidi Gerritt, took some time to tell us more about how they utilize GoSpotCheck technology.
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