Case Study

Under Armour Strengthens In-Store Data Collection to Lift the Bottom Line

Once Under Armour administrators saw how effective the GoSpotCheck platform was and how much time their field teams saved, they expanded it to all frontline employees.

About the Company

Under Armour was founded in 1996 by a University of Maryland football player, Kevin Plank, Under Armour is one of the world's premier athletic apparel manufacturers. The brand’s identity is synonymous with high-quality clothing and equipment that outfits even the most discerning professional athletes.

Ever conscious of brand image, Under Armour has a keen understanding of the importance retail displays and shelf space play in building a positive customer impression. To get more visibility into retail store conditions and gather real-time data surrounding displays and inventory, Under Armour employees, like Field Communications Manager Holly Kelleher, needed a more effective field management solution. They needed GoSpotCheck.




First year of operation


Field team members


Locations worldwide

The Problem

Before working with GoSpotCheck, the Under Armour team relied on a variety of internal tools serving different functions. However, unreliable software led to issues including:

Lack of Real Time Insight

It was impossible to achieve the level of real-time insight required to drive strategic decision-making and dynamically respond to changing market conditions.

Inefficient Workflows

Field management operations were also hampered by the amount of time required to produce reports and share them with Under Armour administrators. Workflows were overly time-consuming, preventing frontline employees from quickly and efficiently completing audits and submitting field reports.

The Solution

Under Armour didn't fully roll out GoSpotCheck right away. The team needed time to take the product for a test drive and ensure it met all of their needs. Initially, Under Armour implemented GoSpotCheck with a small pilot group to gather feedback. Once administrators saw how effective the platform was and how much time their field teams saved, they expanded GoSpotCheck to all frontline employees. GoSpotCheck's Customer Success Team provided additional support, training, and guidance every step of the way.

Under Armour’s field teams use GoSpotCheck to collect a wide variety of critical data sets related to sales, customer interactions, product issues, merchandising, and marketing—all in real time.

My customer success manager has been very thorough with providing training. He's given me the tools in order to be successful as an admin.”

—Holly Kelleher, Field Communications Manager


GoSpotCheck's clean interface and user-friendly dashboards allow field teams to collect and disseminate information quickly and easily, empowering team members to focus on more important activities.


Frontline employees can verify that marketing displays are set up correctly and feature the right material, instantaneously flag offenders, and work with store managers to find a solution while on-site.


GoSpotCheck also enables Under Armour to track inventory levels when visiting stores, check if certain SKU numbers match official, internal records, and verify that inventory was received as expected.

GoSpotCheck has improved our process of gathering information tremendously. It allows us to gather data quickly. We can filter to exactly what we're looking for, get it in a timely manner, and get the data to whoever needs it.”

—Holly Kelleher, Field Communications Manager

See how Under Armour leverages GoSpotCheck to drive retail execution.

The Outcome

The benefits of switching to GoSpotCheck have been immense for Under Armour. Field management operations are incredibly efficient as a result of quickly filling out and processing reports—straight from the store.

This increase in productivity saves frontline employees time and has eliminated the "office day" previously needed to complete and submit audits. Less time manually filling out reports means an increased opportunity to visit retail stores and confirm the Under Armour brand is being well-represented on a local level.

Features like the Mission Overview page give administrators a real-time snapshot of display conditions. This helps to:

  • Pursue more strategic decision making
  • Increase the bottom line and drive revenue
  • Share critical data with various departments, further facilitating data-driven insights

GoSpotCheck: A True Business Partner

Through it all, GoSpotCheck has been the consummate business partner. In addition to providing training to ensure every user and administrator has a full understanding of the platform, the GoSpotCheck team has offered responsive customer support.

My customer success manager has been awesome. He's very responsive, and he's always there when I have a question. We definitely like our partnership with GoSpotCheck.”

—Holly Kelleher, Field Communications Manager

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