The broker's dedication to delivering exceptional results led JOH to adopt mobile technology to demonstrate display execution, build business insights, and deliver market-level data in real-time to move the needle for their clients. Their focus on excellence means merchandising standards are met at every location in their network, enabled by a strategic approach to retailing. As a result of its tech-forward philosophy, JOH clients have the data they need to optimize their partnerships with retailers.
JOH’s reps diligently research consumer trends, spot execution gaps, and identify sales opportunities to execute strategic action plans for clients. JOH delivers supreme value from the field by carefully analyzing pricing, share of shelf, all-commodity volume, and other strategic KPIs, captured on a mobile platform.
One of JOH's key differentiators from their clients' perspective is its dedication to achieving sales goals through merchandising excellence. The results speak for themselves: JOH's client testimonial page is filled with happy customer after happy customer from some of the world's most loved brands.
Joseph Parker, JOH’s Retail Communications Manager, explained how JOH leverages data collected with GoSpotCheck to identify merchandising gaps, understand pricing and positioning, and strengthen retail execution for its clients.
Retail Communications Manager at JOH
With the market intel we collect in real-time, we are able to close voids, optimize retails, analyze planogram compliance, access sell-sheets to educate store team members, and build credibility with store leadership. All with a touch of a button and easily accessible on mobile. The accurate and detailed information we collect plays an important role in strengthening the category review process for our clients. We’re helping them have data-driven, strategic conversations with retailers on a new level.”
The number of images that could accompany a request increased from one to three, allowing JOH reps to clearly capture comprehensive in-store conditions quickly and effectively. JOH clients gained better visibility into their sets and placements.
Tens of thousands of merchandising images are accessible in GoSpotCheck's cloud-based storage system. Photos can be exported instantly to PDFs and Power Point, making it easy to build image and data-based reporting for clients. JOH gained streamlined reporting tools for clients, making custom performance summaries available in minutes.
The connectivity issues that plagued frontline JOH reps, caused data losses, and hurt morale in the field were eliminated. GoSpotCheck’s efficient technology helped JOH reps optimize their labor and focus on high-leverage activities. JOH reps now call on 10% more stores based on this time savings. That means stores needing critical attention don't have to wait until the next call cycle to be visited again which ultimately benefits brand sales.
Field reps now quickly log in to GoSpotCheck and are productive immediately, which is critical in a busy retail environment with many competing priorities and a shifting consumer landscape. JOH’s IT department no longer manages account recovery and password reset requests every day, resulting in tremendous labor savings at a corporate level. JOH reps are immediately effective in the field because of the highly-intuitive and easy-to-use GoSpotCheck interface.
Moving to the GoSpotCheck platform helped the JOH IT Team reduce internal emails, phone calls, and help desk tickets by 71%. The JOH IT team has captured incredible labor efficiencies and shifted its focus to innovation.
After implementing GoSpotCheck, the JOH team spent 56% less time collecting data and creating reports — time which was then used to build relationships with retailers, secure additional display placements, and drive more business.”
GoSpotCheck enables JOH retail business managers to spend more time coaching and guiding their teams to deliver results for clients. Before implementing GoSpotCheck, managers were burdened with collecting and collating unstructured data. Now, those managers spend 50% more time working with reps, building sales plans, and driving rep performance.
During the first 12 months using GoSpotCheck, JOH realized a significant improvement in both merchandiser operations and sales call efficiency, as well as a substantial savings for in-house IT operations.
All told, the return-on-investment in GoSpotCheck has yielded an incredible 81%.
JOH leaders plan to use the tool to streamline pricing surveys and other critical retail tasks and anticipate additional cost savings in the future.
GoSpotCheck is by far the best platform we’ve worked with. Your support team is extremely fast and responsive. If there’s something wrong, the team fixes it within a matter of hours instead of a matter of weeks or months.”
JOH's goal today and for the future is to grow its clients' presence in retail, identify lucrative growth opportunities, analyze category trends, and strengthen competitive positioning. GoSpotCheck helps JOH generate the real-time data needed to spot and correct execution gaps, motivate and ignite field teams, and deliver powerful business insights to clients.