For instance, Alliance’s existing execution management model lacked any sophisticated image-capturing capabilities. This prevented frontline employees from quickly and efficiently documenting store conditions with complete accuracy.
Moreover, Alliance had employed an execution management app in the past, but found the results lacking. In particular, the program was extremely resource-intensive and ran very slowly when launched on a field agent’s Microsoft tablet.
The app’s large size also created headaches for field teams who could not make room for other important files because of inadequate storage space.
The app had shortcomings in other areas as well. It was not compatible with some of Alliance's other business-critical platforms and databases, preventing teams from seamlessly transferring field data to other systems or compiling all relevant data without a great deal of extra work.
Finally, administrators struggled to achieve complete visibility into field operations as a result of the application’s lack of user-friendly interfaces and dashboards. They often found themselves asking other team members for help retrieving field documents and images or generating analytics reports.
It’s just so simple. It’s so easy to keep track of our reps’ work. That’s one of my favorite GoSpotCheck features.”
Since adopting GoSpotCheck, Alliance Sales & Marketing has witnessed a number of benefits in various corners of the organization. Retail teams use the mobile execution platform to monitor sales and promotions at the store level and document the success or failure of different marketing strategies.
The introduction of intuitive image-capturing tools allows frontline employees to verify that listed prices are both accurate and reflect current promotions. Field teams are also able to use GoSpotCheck to diligently check that shelves remain stocked and that any display gaps are quickly addressed.
Having this level of insight into store conditions enables Alliance to confirm that sales, promotional, and marketing strategies are executed correctly at the ground level.
GoSpotCheck has brought about profound increases in both productivity and efficiency. Because the mobile platform allows for lightning-fast data entry and dissemination, Alliance’s team spends less time filing reports in the field than with the previous platform.
In fact, Alliance has effectively cut the amount of time needed to load information in half. It used to take upwards of 24 hours for field reports to populate in databases.