The practice of surgeons dictating to hospitals what products should be used is not nearly as common as it once was, and medical device companies are scrambling to adapt. In response to this shift, medical device sales teams must transform their processes to focus on alignment with physicians, supply chain departments, and administrative teams.
In order to effectively streamline communication, the right tools must be leveraged to create transparent, standardized sales processes that meet the needs of all parties. So what is a successful process that decreases variation and removes inconsistencies in its most elegant, useful form? A checklist.