Coffee brands need to respond to shifting trends as millennials begin to overtake baby boomers as the largest-spending customer segment.
When it comes to coffee, millennials value quality and experience. Capitalizing on millennial preferences both at home and in-store will set up coffee brands for success in capturing shoppers from competition. Tapping into the premium audience in front of them will be a huge boon for coffee brands.
Read our interactive guide on how coffee brands can capture the millennial demographic.