Artificial Intelligence (AI) is improving business outcomes and creating competitive advantage for leading beverage brands.

While the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency, and the sales activities it enables. By 2024, AI in the food and beverage market is expected to exceed a CAGR of 65.3%, with Image Recognition (IR) paving the way: By 2025, the IR market will reach $622 million globally.[1] “The greatest impact this technology will have on the beverage industry is its power to change human behavior for the better,” says Laura Sellers, Executive Vice President of Product and Engineering at GoSpotCheck.

“With IR, people will have more opportunities to take action that truly matters.” 

In a recent survey by FoodDive, 49% of food and beverage manufacturers reported that automating mundane tasks is a top business challenge, while 84% said their current data infrastructure is unable to support their data intelligence needs.[2] Powered by Machine Learning (ML), top IR solutions automate tasks, transform data into real-time insights, and enable suppliers and distributors to analyze diverse display types from the convenience of mobile. That data is analyzed, tagged, segmented, and filtered through a proprietary ML model in the cloud with results returned to device in minutes. From there, sales teams receive direction on next steps to drive incremental, localized growth in-market. Liberating reps from manual data collection gives enterprise beverage companies four primary benefits to form strategy, set goals, and manage results to drive long-term business value using IR and ML.

Increase Efficiency + Business Value

Improve Set Accuracy

Improve Trade Marketing Performance

Optimize Labor

Image Rec Implementation

Once a beverage brand defines an IR strategy, testing platforms and proving ROI is critical before scaling them. Consider the following criteria when comparing IR technology partners:

Intuitive End User Interface

Integrated Solution for IR, Task Management & Execution

Diverse Scene Type Analysis

Robust Data Pipeline

Speed & Accuracy

IR technology will transform operations and field sales performance in the beverage industry. But for category leaders to see success in adoption, they should establish clear goals, test and prove ROI, and choose their technology partners wisely. Beverage brands who leverage IR will reap the benefits in the long-term and create a more productive workforce -- and a healthier bottom line.

By Tim Hamm, Market Director - Beer, Wine, Spirits, GoSpotCheck

Tim is Market Director for beer, wine, and spirits at GoSpotCheck. Tim served as a VP of On-Premise Sales for Republic National Distributing Company for over 10 years and drove top line growth for Pernod Ricard, Constellation, Brown Forman and other premium US and international suppliers. 

Tim fuses his experience delivering exceptional sales performance with best-in-class technology to help distributors and suppliers ignite execution. He provides strategic solutions to help customers gain market insights and transform field sales performance in real-time.





Reprint from Beverage Industry Magazine, April, 2020

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