Medical device companies are scrambling to adapt to the shifting market of their industry.
The days of relationship sales are replaced with standardized sales processes and value analysis teams.
To create alignment and transparency, medical device sales teams must transform their process towards the consensus-driven procurement decisions of today’s marketplace. Medical device makers that employ these tactics are seeing results. One medical device maker focused on streamlining sales processes saw a jump from a 24% product evaluation win rate in 2013 to a 90% win rate in 2017.
Read this guide to learn three ways top medical device companies are staying on top of the trends and building alignment with physicians, supply chains, and administrative teams.
