For Event Marketing Success, Start With Data Collection

Jan 22, 2016 in Uncategorized

Marketing your event is crucial to its success. In order to make the most of an event, you need a marketing strategy that directly engages consumers instead of more traditional methods like lectures and meetups. The event should invite and encourage an active audience to participate in the evolution of your brand in various ways.

Quality staff members can serve as your brand ambassadors and help create a positive image for your brand. Dedicated employees that work hard need a way to document and proves successes – in order to change or further working strategy.

Similarly, collecting consumer insights can boost the power of your brand and the effectiveness of your event. We live in an experience economy and creating memorable moments for your customers through event marketing, product launches and more will win over your customers.

Event Marketing Needs

Here are some of the things you want to focus on when you’re mapping out your event marketing strategy:

  • Employees: You want your employees to show up. Encourage them to take selfies and pictures at the event and post them for further marketing.
  • Images: Make sure you make the most of the photos and other images of the event by feeding them into social media. Use software that integrates well with social platforms.
  • Managers in the Field: Make sure that field managers, account managers, brand ambassadors and promotional models are out in the field where consumers can interact with them. Data collection tools can track signage, displays and merchandising.
  • Event Feedback: Don’t miss out on the chance to get crucial feedback on your event. Have guests check in and check out, record weather information and more. Examine various API integrations to figure out what is right for your business.
  • Guest Feedback: Have a tool so that guests can leave feedback, or find a way for employees to document customer trends and insights.


Mobile data collection tools can help any business keep track of timing, employee activity and gather feedback when the event is finished.


When you’re considering the content surrounding an event, think about ways you can improve its effectiveness. Putting measures (like API integration) in place can help reduce the time it takes to aggregate or compile data surrounding the event.

Putting time and effort into your marketing strategy before, during and after the event is worth the energy in order to make sure that you gather useful insights and create an awesome and unique experience for your customers.