How to Capitalize on Millennial Preferences for Coffee Brands

Mar 28, 2018 in CPG, Retail

Coffee brands need to respond to shifting trends as millennials begin to overtake baby boomers as the largest-spending customer segment.

When it comes to coffee, millennials value quality and experience. Capitalizing on millennial preferences both at home and in-store will set up coffee brands for success in capturing shoppers from competition. Tapping into the premium audience in front of them will be a huge boon for coffee brands.

Read our interactive guide on how coffee brands can capture the millennial demographic.