How One of Soda’s Most Classic Brands Modernizes Field Team Management
Lorina, a European soda brand, has expanded internationally since the company’s beginning in 1895. Created by Victor Geyer in Munster, France, the artisanal, all-natural soda is distributed in over 40 countries.
Lorina offers Premium French sodas created with a secret family recipe dating back to the 19th century. The popular drink comes in a variety of flavors, including Traditional Lemonade, Traditional Orangeade, Pink Lemonade, BlueberryLemonade, French Limonade, and French Berry Lemonade.
Lorina uses GoSpotCheck to track sales, document follow-up information, and maximize opportunity during in-store visits. We sat down with Zach Halpern, National Account Manager at Lorina, to understand more about how GoSpotCheck enables Lorina to monitor rep activity, create new accounts, and report the brand’s success.
To download a copy of the Lorina Q&A in a PDF, click here.