Mobile Browsing Experience Must Resonate in Personal and Professional Worlds

Nov 20, 2015 in Design, Engineering, Retail, Startups

The number of smartphones continues to increase and alongside that trend, users have become very familiar with mobile technology. The mobile browsing experience on any application largely determines how long a user will stay on – and enjoy – the software.

Generally speaking, there is a large amount of focus on customer-facing applications. However, mobile applications for internal business use and employee-facing apps do not receive the same amount of attention.

User experience (UX) design is an invaluable portion of creating an app – that if neglected, can cause frustration, complaints and at worst – the loss of a user entirely. UX design encompasses a large number of elements, including interaction design, structuring, organization, information architecture and visual design.

“Over the last 5 years, there has been a shift in what users expect from technology,” said Jess Sherlock, Product Manager at GoSpotCheck.

“There’s no longer a strong divide between professional and personal tech. Users are bringing expectations from consumer technology into the workplace.”

Ideally, a software solution should enable effective communication and consistency throughout the system. Thus, UX designers work to construct an intuitive interface while managing user’s expectations.

Poor performance, bugs, grainy displays and other complaints can cause users to stop using or entirely delete an application. Overall functionality – including speed, clarity, and ease-of-use – is a main concern for developers and coders that wish to provide the best possible experience for users.

Our team has worked to make sure that GoSpotCheck provides a pleasurable experience connecting the human and product.

“Users are no longer forgiving of sub-standard professional tools,” said Sherlock.

“Now that users are aware of what can be accomplished on the Internet, they expect the same functionality at work.”