Presentation: Tools to Take Good Care of Your Priceless Data

Jul 21, 2015 in CPG, Retail

In recent years, data has become the primary influencer in the business decisions of major brands. The retail industry is no stranger to data-driven insights and decisions based on metrics from the point of sale. With so much data being collected and analyzed, sometimes the most important information can be lost because of poor reporting, lags from the time it was collected to the time of analysis or this info getting lost in the swaths of data being collected. The presentation below provides best practices to get the most out of the priceless data that retail brands collect.