Video: How to Take Good Care of Your Field Data

Jul 16, 2015 in CPG, Retail

Data is at the heart of successful retail execution strategies for brands and retailers alike. Retail companies rely on field reps to provide store-level insights in the hopes of improving their presence at the point of sale. However, the problem is that not all data is valuable and some data points can be downright extraneous. The short video below shows how to collect and nurture the right data that leads to business-improving decisions: