The 86th Academy Awards are set to air this Sunday, March 2, and as the preceding year in movies will soon reach its glamorous peak at the Dolby Theater in Hollywood, we’re tackling the exciting intersection of data collection and the Oscars.
The fact is, when the Oscars come to town, Hollywood simply overflows with high-profile galas, and mobile data collection tools are doing plenty of the legwork to reduce event planning and execution headaches. Take the Zkipster guest list app, which will replace burdensome stacks of paper on clipboards and minimize entrance lines at several Oscars-related functions. The Los Angeles Times notes that the cloud-based mobile application syncs with zFace “to append photographs of people to guest lists, allowing party organizers to confirm the identities of prospective attendees.” This means that organizers can check in guests “with the confidence that partygoers are who they say they are.”
A culture of media innovation surrounds the XXII Olympic Winter Games. After all, the official logo for the games features the URL sochi.ru, making it the very first Olympic logo to take the form of a web address. As The New Yorker recently pointed out, “[W]hen the Sochi 2014 Organizing Committee unveiled the logo, it described it as representing ‘the first digital brand in the history of the Olympic Movement.’” In this Olympic atmosphere charged with technological zeal, it is no surprise that a plethora of exciting mobile applications, streaming capabilities and even interactive digital art installations have surfaced over the course of these games.
The XXII Olympic Winter Games in Sochi, Russia are underway. Over the course of 16 days, more than 2,800 athletes from 88 nations are competing in 98 events across 15 disciplines in 7 sports. The volume of sport data accumulated throughout the games—from runtimes on the bobsled course to scores on the ice rink to degrees rotated in the halfpipe—is simply colossal.
There are millions of startup companies across the world, each with their own DNA and company principles. Despite these differences, there’s one crucial thing that all startups have in common. In fact, their success depends on it.
Customer service—and the loyalty that is established as a result of first-class customer service—can be the difference between a startup’s success and failure. So, how can a startup create customer loyalty, increase repeat business and earn word-of-mouth referrals?
Super Bowl Sunday, without a doubt the most official of unofficial American holidays, is fast approaching. As we discussed in our recent article on the big game, an event with such a tremendous viewership is a veritable data collection dream. So how could we post about it just once, especially with our hometown Denver Broncos squaring off against the Seattle Seahawks and their legendary 12th Man? With so many fans and parties planned for February 2, the game is also one of the most significant sales opportunities of the year. So this week, we take a look at some of the merchandising figures and trends surrounding Super Bowl XLVIII.
The big game—the NFL Super Bowl, the most popular program in U.S. television history—is upon us. Last year’s matchup between the Baltimore Ravens and San Francisco 49ers was the third most-watched program ever, with Nielsen estimating that 108.4 million people tuned into the game.
Soon, we will find out how Super Bowl XLVIII stacks up to last year’s numbers, when the Seattle Seahawks face the Denver Broncos at New Jersey’s MetLife Stadium on Sunday, February 2. Based on last year’s numbers and the excitement surrounding the fact that this will be the first Super Bowl played outside in the cold after decades in domes and warmer climates, it is fair to expect a record-breaker this year. And such an immense viewership makes the event a veritable data collection dream.
Touch devices are great for mobile data collection for a number of reasons. However, they do present some interesting challenges. For instance, how do you transfer a survey with hundreds of questions into a process that is simple for end users on iPhone and Android devices? Recently, we launched a useful feature in the GoSpotCheck web application to address this exact issue.
Many of the missions our clients are setting up can be lengthy and complex. Some of them encompass hundreds of questions and significant logic for branching paths (i.e. if I say ‘yes’ to question one, follow up with these three additional questions).
In addition, end users in the field don’t always complete questions in the same order. For instance, products can be in different locations or aisles at every location. Therefore, allowing users to jump around and find the questions for a particular product or audit can be paramount for efficiency.
To help handle these situations, we’ve created sections within a mission. Here is a simple overview to help explain the functionality:
1) Instead of just adding tasks, you now have a button in the GoSpotCheck dashboard to add sections within a mission.
2) You can add as many sections as you want to each mission, creating groups of questions for ease of use.
3) Once you have created sections, users have a very clear path for completing questions after they have begun a mission.
Focusing on our customer’s needs has allowed us to take relatively complex requirements and simplify them into a useful, enjoyable user interface. More significant improvements will follow soon!
Recently, when we presented our data collection predictions for 2014, we forecasted that retail-tracking technologies, like Apple’s iBeacon, would be adopted in droves by brands and consumers alike over the next year. Today, we take a deeper look and explore the exciting implications of this breakthrough technology.
First, what exactly is iBeacon?
It is a type of technology that was built into Apple’s operating systems and devices in 2013 and similar technology is available on some Android systems. Essentially, it is an indoor positioning system—often referred to as ‘indoor GPS’—that uses Bluetooth technology-powered transmitters to notify devices of their location and what is around them. Businesses that set up these transmitters can send push notifications to customers in close proximity to objects or locations of interest.
Gerber Gear came to GoSpotCheck with the unique challenge of measuring sales results in real time to show the corporation the advantage of having a dedicated field team. While GoSpotCheck partnered with Gerber Gear to prove the value of their field sales team internally, our powerful software has also bolstered Gerber’s sales and marketing efforts in the process. Helping Gerber Gear to enhance their go-to-market strategy has resulted in driving ROI for this outdoor industry leader. Just another customer success story for GoSpotCheck… but don’t take our word for it, check out this video with Gerber Gear’s Brian Petrucci to learn how he benefited his company by partnering with GoSpotCheck.
Leaders across industries are adopting mobile data collection strategies to optimize their business operations. Today, we take a closer look at how this trend is playing out in the world of jewelry sales.
Jewelry companies are going omnichannel.
Take online jewelry retailer Ritani, for example. They offer a free in-store preview program, which allows customers to design custom engagement rings online, even on their mobile devices, and then try them on at participating brick and mortar retailers—at no cost and with no obligation to make a purchase. This integrated approach has not only served to significantly expand the company’s retail data pool, but it has also helped to expand Ritani’s social media reach.