Showrooming and ROPO are two trends that recently became prominent within the retail industry.

Consumers research online but come in store to test out products and also make a final purchase decision. Investigating online has become an important component of the buyer's journey and retailers need to understand all facets of customer behavior. Showrooming and ROPO, when leveraged correctly, can be advantageous to your business.


Posted In:

You might also enjoy...

Book a Demo

Schedule a live demo to see GoSpotCheck in action and learn how it can power your business